:root{--navy:#0a2546;--blue:#153f86;--lime:#d3df2c;--cream:#f5f5ef;--muted:#596875;--line:#d7ddde;font-family:"Segoe UI",Arial,sans-serif;color:var(--navy);background:var(--cream)}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0}a{color:inherit;text-decoration:none}a:focus-visible{outline:3px solid #5789d3;outline-offset:6px}img{display:block;max-width:100%}header{display:flex;align-items:center;justify-content:space-between;padding:26px 6%;background:var(--blue);color:white}header img{width:205px;height:auto}nav{display:flex;gap:30px;align-items:center;font-size:14px}.nav-cta{border:1px solid #ffffff66;border-radius:30px;padding:13px 20px}.skip{position:absolute;top:-100px}.skip:focus{top:10px;background:white;padding:15px;z-index:10}.hero{background:var(--navy);color:white;padding:75px 6% 80px;display:grid;grid-template-columns:1.18fr 1fr;gap:7%;align-items:center}.eyebrow{font-size:11px;font-weight:650;letter-spacing:2px;line-height:1.7;margin:0 0 25px}.hero .eyebrow{color:#d2dfef;font-size:10px}h1{font-size:clamp(42px,4.8vw,72px);line-height:1.08;letter-spacing:-2.8px;font-weight:550;margin:0 0 28px}h1 em{font-style:normal;color:var(--lime)}.lead{font-size:17px;line-height:1.75;color:#c9d4e3;max-width:510px;margin:0 0 32px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:35px;border-radius:5px;padding:18px 22px;font-size:14px;font-weight:650;line-height:1.4;transition:transform .2s}.button:hover{transform:translateY(-2px)}.lime{background:var(--lime);color:var(--navy)}.navy{background:var(--navy);color:white}.hero-art{min-height:480px;position:relative;padding:38px 32px;display:flex;flex-direction:column;justify-content:space-between;isolation:isolate;border:1px solid #83a5d44d;background:linear-gradient(140deg,#244f8d,#153b70 50%,#0c2a50);border-radius:2px 90px 2px 2px;overflow:hidden}.orbit{position:absolute;width:460px;height:460px;border:1px solid #82a7d342;border-radius:50%;left:26%;top:25%;z-index:-1}.orbit:before{content:"";position:absolute;inset:35px;border:1px solid #82a7d330;border-radius:50%}.art-top{font-size:9px;letter-spacing:2px;color:#c7d6eb}.art-words{font-size:clamp(54px,6vw,84px);font-weight:550;letter-spacing:-4px;line-height:1.08;margin:40px 0}.art-words i{font-style:normal;color:var(--lime)}.art-bottom{display:flex;justify-content:space-between;align-items:end;font-size:12px;line-height:1.7;color:#ccd9e8}.big-arrow{font-size:62px;color:var(--lime);line-height:1}.ribbon{display:flex;justify-content:space-between;gap:20px;background:var(--lime);padding:24px 6%;font-size:14px;font-weight:600}.section{padding:85px 6%;scroll-margin-top:25px}.section-head{display:flex;justify-content:space-between;gap:50px;align-items:end;margin-bottom:45px}h2{font-size:clamp(32px,3.4vw,47px);font-weight:550;letter-spacing:-1.5px;line-height:1.15;margin:0}.section-head>p{max-width:360px;font-size:15px;line-height:1.8;color:var(--muted);margin:0}.section .eyebrow{color:var(--blue);margin-bottom:17px}.services{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}.services article{padding:30px 30px 15px 0;border-right:1px solid var(--line)}.services article+article{padding-left:30px}.services article:last-child{border:0}.number{font-size:13px;color:#6a7d8d}h3{font-size:24px;letter-spacing:-.5px;font-weight:600;margin:25px 0 16px}.services p,.services li{font-size:15px;line-height:1.8;color:var(--muted)}.services ul{padding-left:17px;margin-top:25px}.method{display:grid;grid-template-columns:1fr 1fr;gap:8%;background:#e9eeed}.method-intro{font-size:16px;line-height:1.8;color:var(--muted);max-width:410px}.method ol{list-style:none;margin:0;padding:0}.method li{display:flex;gap:25px;border-top:1px solid #c8d2d3;padding:22px 0}.method li>span{font-size:12px;color:var(--blue);padding-top:5px}.method h3{font-size:19px;margin:0 0 8px}.method li p{font-size:14px;line-height:1.7;color:var(--muted);margin:0}.discovery{display:grid;grid-template-columns:1fr 1fr;gap:10%;background:#edf0d9;margin:60px 6% 0;padding:55px 5%;border-radius:12px}.discovery p:not(.eyebrow){line-height:1.8;max-width:450px;font-size:15px;color:#53605f}.discovery-art{display:flex;flex-direction:column;justify-content:center;font-size:clamp(30px,3.6vw,52px);letter-spacing:-1.7px;line-height:1.3}.discovery-art>span:nth-child(2){color:#6c7c7d}.dot{color:#819919}.four{display:grid;grid-template-columns:1fr 1fr;gap:9px;margin-top:30px;max-width:360px}.four b{font-size:12px;letter-spacing:0;border:1px solid #b5c28b;padding:12px;font-weight:500}.small{font-size:12px!important}.team{display:grid;grid-template-columns:1fr 1fr;gap:30px}.person{background:white;border:1px solid var(--line);display:grid;grid-template-columns:40% 60%;overflow:hidden}.photo{min-height:350px;background:#16376a;overflow:hidden}.photo img{width:100%;height:100%;object-fit:cover;object-position:50% 25%}.carlos{background-image:url("/assets/carlos.png");background-size:auto 145%;background-position:1.5% 8%;background-repeat:no-repeat}.person-copy{padding:30px 24px}.person .eyebrow{font-size:9px;letter-spacing:1px;margin:0}.person h3{font-size:26px;line-height:1.15;margin:16px 0}.person p:not(.eyebrow){font-size:13px;line-height:1.8;color:var(--muted)}.text-link{display:inline-block;font-size:13px;font-weight:650;border-bottom:1px solid currentColor;padding-bottom:6px;margin-top:12px}.play{background:#e5ebf2;margin:0 6% 70px;padding:45px 5%;border-left:4px solid var(--blue)}.play h2{font-size:34px}.play p:not(.eyebrow){font-size:15px;line-height:1.8;max-width:620px;color:var(--muted)}.contact{background:var(--navy);color:white;display:grid;grid-template-columns:1.3fr 1fr;gap:12%;align-items:center}.contact .eyebrow{color:var(--lime)}.contact h2{font-size:clamp(36px,4vw,57px)}.contact h2 span{color:var(--lime)}.contact p{font-size:15px;line-height:1.8;color:#c4d0e0;max-width:440px;margin-bottom:25px}.contact-details a{display:block;border-bottom:1px solid #ffffff30;padding:20px 0;font-size:clamp(13px,1.5vw,19px);overflow-wrap:anywhere}.contact-details p{margin:25px 0 0}footer{background:var(--blue);color:#d6e1f0;display:flex;align-items:center;justify-content:space-between;gap:20px;padding:30px 6%;font-size:12px}footer img{width:160px;height:auto}
@media(min-width:1600px){.hero,.section,header,.ribbon,footer{padding-left:max(6%,calc((100vw - 1400px)/2));padding-right:max(6%,calc((100vw - 1400px)/2))}.discovery,.play{margin-left:auto;margin-right:auto;max-width:1400px;padding-left:60px;padding-right:60px}}
@media(max-width:1000px){.hero{gap:5%}.hero-art{padding:28px 24px;min-height:440px}.team{gap:20px}.person{grid-template-columns:1fr}.photo{height:330px;min-height:0}.photo img{object-fit:contain}.carlos{background-size:auto 235%;background-position:1% 4%}.section{padding-top:65px;padding-bottom:65px}.discovery{padding:40px 5%}.art-words{font-size:62px}}
@media(max-width:680px){header{padding:20px 6%}header img{width:155px}nav a:not(.nav-cta){display:none}.nav-cta{padding:10px 12px;font-size:11px}.hero{grid-template-columns:1fr;padding-top:45px;padding-bottom:40px;gap:40px}h1{font-size:44px;letter-spacing:-2px}.hero .eyebrow{font-size:9px;letter-spacing:1.3px}.lead{font-size:16px}.button{width:100%;font-size:13px;padding:17px 18px;gap:15px}.hero-art{min-height:340px;border-radius:2px 65px 2px 2px}.art-words{font-size:65px;margin:24px 0}.ribbon{flex-direction:column;gap:7px;font-size:13px;padding-top:20px;padding-bottom:20px}.section{padding:50px 6%}.section-head{display:block;margin-bottom:30px}.section-head>p{margin-top:20px}.section .eyebrow{font-size:10px;letter-spacing:1.5px}.services{grid-template-columns:1fr}.services article,.services article+article{padding:25px 0;border:0;border-bottom:1px solid var(--line)}h3{margin-top:17px}.services ul{margin-top:17px}.method{grid-template-columns:1fr;gap:25px}.discovery{grid-template-columns:1fr;gap:25px;margin-top:35px;padding:35px 6%}.discovery-art{font-size:38px}.four{max-width:none}.team{grid-template-columns:1fr}.person{grid-template-columns:1fr}.photo{height:370px}.carlos{background-size:auto 220%;background-position:1% 4%}.person-copy{padding:25px}.person h3{font-size:29px}.person p:not(.eyebrow){font-size:14px}.play{margin-bottom:40px;padding:30px 6%}.play h2{font-size:29px}.contact{grid-template-columns:1fr;gap:25px}.contact h2{font-size:39px}footer{flex-wrap:wrap;font-size:11px}footer img{width:145px}footer span{width:100%;order:3}.art-top{font-size:8px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}.button:hover{transform:none}}

/* Retratos de equipo: fotografías independientes con encuadre coherente. */
.photo.carlos{background-image:none;background-color:#142b4b}.photo img{display:block;width:100%;height:100%;object-fit:cover;object-position:50% 20%}@media(max-width:1000px){.photo img{object-fit:contain;object-position:center}}

.origin{display:grid;grid-template-columns:minmax(240px,.75fr) minmax(0,1.25fr);gap:clamp(32px,6vw,88px);align-items:start;background:#edece5}.origin-portrait{position:sticky;top:32px;background:#0a2546}.origin-portrait img{display:block;width:100%;height:auto}.origin-portrait>span{display:block;padding:22px;color:#d3df2c;font-size:11px;letter-spacing:.16em;text-align:center}.origin-copy h2{margin-bottom:28px}.origin-copy>p{line-height:1.85;margin:0 0 22px}.origin-copy blockquote{margin:32px 0;padding:8px 0 8px 24px;border-left:3px solid #b7c51a;font-size:clamp(21px,2.1vw,29px);line-height:1.45;font-weight:600}.origin-copy .origin-note{border-top:1px solid #c9cdc9;padding-top:20px;font-size:12px;line-height:1.7}.origin-copy sup a{color:inherit;padding:3px}.origin-note{scroll-margin-top:30px}@media(max-width:760px){.origin{grid-template-columns:1fr}.origin-portrait{position:static;max-width:360px;margin:auto}.origin-copy blockquote{margin:26px 0}header nav{gap:14px;flex-wrap:wrap}}

.origin{display:block}.origin-copy{max-width:900px;margin:0 auto}.photo.ruben{background:#142b4b}.photo.ruben img{object-fit:contain;object-position:center bottom}

.person .photo{position:relative;min-height:385px}.person .photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 20%}.person .photo.ruben img{object-fit:cover;object-position:50% 20%}@media(max-width:1000px){.person .photo{height:380px;min-height:0}.person .photo img,.person .photo.ruben img{object-fit:cover;object-position:50% 20%}}

/* SPI · diagnóstico de perfil de ventas */
#diagnosticos{scroll-margin-top:25px}.spi-discovery{background:#0a2546;color:white;margin-top:28px;margin-bottom:55px;gap:6%;align-items:center}.spi-discovery .eyebrow{color:#d0db31}.spi-discovery h2{font-size:clamp(32px,3.4vw,45px)}.spi-discovery p:not(.eyebrow){color:#d0dce8;line-height:1.8}.spi-discovery .small{font-size:11px;color:#b5c8d9}.spi-discovery .spi-team-link{display:inline-block;margin-top:14px;color:white;font-size:12px;line-height:1.7}.spi-map{border:1px solid #ffffff25;border-radius:4px;padding:25px 18px 12px}.spi-map .eyebrow{font-size:8px;letter-spacing:1.2px;text-align:center;margin:0 0 12px}.spi-map svg{width:100%;height:auto;display:block}.spi-map .small{text-align:center;margin:5px 0 0;font-size:9px}@media(max-width:680px){.spi-discovery{margin-top:20px;margin-bottom:35px;gap:28px}.spi-discovery h2{font-size:32px}.spi-discovery .spi-team-link{font-size:11px}.spi-map{max-width:430px;width:100%;margin:auto}.spi-discovery .button{white-space:normal}}

/* Ajustes editoriales y llamadas a la acción · 17 octubre 2026 */
.hero-art .art-bottom>span:first-child{font-size:clamp(19px,1.8vw,27px);font-weight:550;line-height:1.55;color:#edf4ff}.ludere-cta{position:relative;isolation:isolate;font-size:clamp(18px,1.8vw,23px);padding:20px 29px;gap:40px;margin-top:17px;background:var(--navy);color:white;box-shadow:0 7px 20px #0a254625;border:2px solid var(--navy);animation:ludere-float 3.5s ease-in-out infinite}.ludere-cta:before{content:"";position:absolute;inset:-6px;border:2px solid #93a415;border-radius:9px;pointer-events:none;animation:ludere-outline 3.5s ease-in-out infinite}.ludere-cta span{color:var(--lime);font-size:1.35em}.ludere-cta:hover,.ludere-cta:focus-visible{animation-play-state:paused}.ludere-cta:hover:before,.ludere-cta:focus-visible:before{animation-play-state:paused}@keyframes ludere-float{0%,100%{transform:translateY(0)}50%{transform:translateY(-4px)}}@keyframes ludere-outline{0%,100%{opacity:.45;transform:scale(1)}50%{opacity:1;transform:scale(1.025)}}
footer.site-footer{display:block;background:#071d38;padding-top:35px;padding-bottom:30px;color:#bfcede}.footer-top{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:24px}.site-footer .footer-top img{width:170px}.footer-legal{display:flex;justify-content:center;flex-wrap:wrap;gap:25px;border-top:1px solid #ffffff24;border-bottom:1px solid #ffffff24;padding:24px 0;margin-top:30px;font-size:12px}.footer-legal a{text-decoration:underline;text-underline-offset:4px}.footer-company{text-align:center;font-size:11px;line-height:1.9;margin:22px auto;max-width:1000px;overflow-wrap:anywhere}.footer-company strong{font-weight:600;color:#e3eaf1}.footer-copyright{text-align:center;font-size:11px;margin:20px 0 0}.footer-company a:hover,.footer-legal a:hover{color:var(--lime)}
@media(max-width:680px){.hero-art .art-bottom>span:first-child{font-size:20px}.ludere-cta{font-size:18px;padding:18px 22px;margin-top:20px}.footer-top{gap:20px}.site-footer .footer-top>span{width:100%;order:3}.footer-legal{gap:17px;font-size:11px}.footer-company{font-size:10px}.site-footer .footer-top img{width:145px}}
@media(prefers-reduced-motion:reduce){.ludere-cta,.ludere-cta:before{animation:none!important}.ludere-cta:hover{transform:none}}

/* Cuatro estilos sociales · ilustraciones aprobadas */
.social-discovery{grid-template-columns:.85fr 1.25fr;gap:5%;align-items:center;background:#f0f2e6}.social-copy h2{font-size:clamp(32px,3.3vw,46px)}.social-copy>p:not(.eyebrow){font-size:17px;line-height:1.75;max-width:420px}.social-copy .small{color:#687681}.social-styles{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:17px}.social-card{margin:0;min-width:0;background:#e9eddf;border-radius:10px;overflow:hidden}.social-portrait{width:100%;aspect-ratio:1;background-image:url('/assets/estilos-sociales-personas-realistas.png');background-size:200% 200%;background-repeat:no-repeat;background-color:#edf0d9}.social-emprendedor{background-position:0 0}.social-analitico{background-position:100% 0}.social-expresivo{background-position:0 100%}.social-afable{background-position:100% 100%}.social-card figcaption{text-align:center;padding:12px 6px 16px}.social-card h3{font-size:clamp(17px,1.65vw,24px);letter-spacing:-.35px;line-height:1.2;margin:0 0 5px}.social-card figcaption p{font-size:clamp(11px,1.1vw,15px)!important;line-height:1.4!important;margin:0;max-width:none!important;color:#596875!important}@media(max-width:850px){.social-discovery{grid-template-columns:1fr;gap:30px}.social-copy{max-width:600px}.social-copy>p:not(.eyebrow){max-width:550px}.social-styles{max-width:620px;width:100%;margin:auto}.social-card h3{font-size:23px}.social-card figcaption p{font-size:14px!important}}@media(max-width:680px){.social-copy h2{font-size:34px}.social-copy>p:not(.eyebrow){font-size:16px}.social-styles{gap:12px}.social-card h3{font-size:clamp(16px,4.4vw,22px)}.social-card figcaption{padding:11px 5px 13px}.social-card figcaption p{font-size:clamp(10px,2.8vw,13px)!important}.social-discovery .button{font-size:14px}}

/* Ludere Aude: texto y enlace a la izquierda, marca a la derecha */
.play-ludere{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(220px,.85fr);gap:45px;align-items:center}.play-copy{min-width:0}.ludere-brand-link{display:block;justify-self:center;width:min(100%,340px);border-radius:12px;overflow:hidden;transition:transform .2s}.ludere-brand-link img{width:100%;height:auto;display:block}.ludere-brand-link:hover{transform:translateY(-3px)}@media(max-width:800px){.play-ludere{grid-template-columns:1fr;gap:30px}.ludere-brand-link{justify-self:center;max-width:300px;width:80%}}@media(prefers-reduced-motion:reduce){.ludere-brand-link{transition:none}.ludere-brand-link:hover{transform:none}}

/* Logo transparente: integración directa sobre el fondo del bloque */
.ludere-brand-link{width:min(100%,410px);border-radius:0;overflow:visible;background:transparent;border:0;box-shadow:none}.ludere-brand-link img{background:transparent;border:0;box-shadow:none}@media(max-width:800px){.ludere-brand-link{width:95%;max-width:360px}}

/* Panel fotográfico y llamada principal */
.hero-art.hero-photo-panel{display:block;min-height:0;padding:0;border:0;background:transparent;border-radius:0;overflow:visible}
.hero-photo-panel img{width:100%;height:auto;display:block}
.hero-invite{animation:hero-invitation 6s ease-in-out infinite;transform-origin:center}
@keyframes hero-invitation{0%,55%,100%{transform:translateY(0);box-shadow:0 0 0 0 #d3df2c00}65%{transform:translateY(-3px);box-shadow:0 0 0 6px #d3df2c25}76%{transform:translateY(0);box-shadow:0 0 0 11px #d3df2c00}87%{transform:translateY(-2px);box-shadow:0 0 0 4px #d3df2c18}95%{transform:translateY(0);box-shadow:0 0 0 8px #d3df2c00}}
.hero-invite:hover,.hero-invite:focus-visible{animation:none;transform:translateY(-2px)}
@media(prefers-reduced-motion:reduce){.hero-invite{animation:none!important}.hero-invite:hover,.hero-invite:focus-visible{transform:none}}

/* Pulso unificado de llamadas a la acción */
.button,.nav-cta,.outline,.spi-team-link{animation:cta-soft-pulse 6s ease-in-out infinite;transform-origin:center}
.spi-team-link{display:inline-block}
.ludere-cta:before{animation:none!important;opacity:0}
@keyframes cta-soft-pulse{0%,55%,100%{transform:translateY(0);box-shadow:0 0 0 0 #d3df2c00}65%{transform:translateY(-3px);box-shadow:0 0 0 6px #d3df2c25}76%{transform:translateY(0);box-shadow:0 0 0 11px #d3df2c00}87%{transform:translateY(-2px);box-shadow:0 0 0 4px #d3df2c18}95%{transform:translateY(0);box-shadow:0 0 0 8px #d3df2c00}}
.button:hover,.button:focus-visible,.nav-cta:hover,.nav-cta:focus-visible,.outline:hover,.outline:focus-visible,.spi-team-link:hover,.spi-team-link:focus-visible{animation:none;transform:translateY(-2px)}
@media(prefers-reduced-motion:reduce){.button,.nav-cta,.outline,.spi-team-link{animation:none!important;transition:none!important}.button:hover,.button:focus-visible,.nav-cta:hover,.nav-cta:focus-visible,.outline:hover,.outline:focus-visible,.spi-team-link:hover,.spi-team-link:focus-visible{transform:none}}

.social-card h3 .social-original{display:block;font-size:.67em;font-weight:400;line-height:1.4;letter-spacing:.3px;margin-top:4px;color:#53677e}.social-card figcaption{padding-bottom:14px}